WEEK 1 : Section1~3
---------------------------------------------------------------------
1.) Self-Introductions- Name, Department, Job, Reason for Studying English
---------------------------------------------------------------------
2.) Meeting Roleplay
Meeting Roleplay 1: Controlling the Discussion in Meetings + Expressing Opinions
Cosmetics Marketing Meeting (Teacher leading)
You work for a leading cosmetics company that is preparing to launch a new marketing campaign for a range of skincare products targeted at Gen Z. Conduct a meeting with your team to discuss the agenda items and express your opinions. You may select multiple proposals or offer additional suggestions.
AGENDA
Product Launch Proposals
Proposal 1: Implement a time-limited, tiered discount structure for early adopters of the new skincare line.
Proposal 2: Establish a long-term partnership with high-profile influencers and create a branded Instagram series.
Proposal 3: Integrate a rewards-based system, offering free samples upon referral of new customers.
Proposal 4: Organize high-profile beauty events in metropolitan areas to highlight the premium aspects of the product.
Marketing Campaign Ideas
Forge long-term contracts with influencers for sustained brand visibility across multiple platforms.
Design highly-targeted ad campaigns using advanced analytics to engage niche markets on platforms like TikTok and Instagram.
Collaborate with renowned beauty publications and influential beauty bloggers to secure editorial coverage.
Set up interactive pop-up shops or partnerships with established beauty salons to drive engagement through live demonstrations.
BUSINESS ACTIVITY:
CONTROLLING THE DISCUSSION IN MEETINGS FUNCTIONS AND KEY PHRASES
Introducing the Subject
Today, we’re here to delve into (topic of the meeting).
We need to thoroughly examine (topic of the meeting).
Keeping to the Right Subject
Let’s stay focused on the primary issues.
Could we address that in due course?
Changing the Subject
I think we’ve explored this point in sufficient depth.
Shall we transition to the next agenda item?
Concluding and Summarizing
I believe we’ve covered all the critical points.
I’ll ensure a detailed summary is sent via email shortly.
Thank you all for your contributions. Let’s wrap up.
BUSINESS ACTIVITY:
GIVING OPINIONS FUNCTIONS AND KEY PHRASES(Elevated to C1 Level)
Asking for an Opinion
How do you assess this?
What’s your perspective on this matter?
Do you share the view that...?
Giving an Opinion
From where I stand...
In my considered opinion...
I would argue that...
It seems logical to me that we should...
I’m not convinced that we should...
Agreeing
I completely concur.
That’s undeniably true.
I couldn’t have put it better myself.
Disagreeing
I have to respectfully disagree.
I’m afraid my view differs slightly.
I’m not entirely persuaded by that argument.
Responding to Opinions
Absolutely, I fully support that.
You’ve made an excellent point.
(Name) brings up a valid consideration.
What (name) suggests seems highly reasonable.
Yes, although I would add that...
---------------------------------------------------------------------
3.) Casual Discussion: Travel
Vocabulary List:
Destination – A location where someone is heading, often a place of interest or importance.
Itinerary – A comprehensive schedule outlining the travel route and planned activities.
Accommodation – Lodging or housing provided during a trip, such as a hotel, hostel, or rented apartment.
Tourism – The commercial organization and operation of vacations and visits to places of interest.
Backpacking – The activity of traveling or hiking with a backpack, often independently and on a budget.
Sightseeing – The act of visiting and exploring notable or historic landmarks in an area.
Local Cuisine – The traditional food and culinary practices of a region, often a highlight for travelers.
Jet Lag – A temporary condition causing fatigue and disorientation due to crossing time zones rapidly.
Souvenir – A keepsake or item purchased to remind one of a specific place or experience during travel.
Travel Insurance – A form of coverage that protects travelers from financial loss due to trip cancellations, medical emergencies, or lost luggage.
Travel Article:
Travel not only offers a change of scenery but presents an invaluable opportunity to engage with diverse cultures, broaden one’s perspectives, and cultivate a deeper understanding of global interconnectedness. Whether it’s exploring far-flung destinations or rediscovering local gems, the rich tapestry of experiences one gains—from savoring local cuisine to interacting with different cultures—can leave a lasting impact. Strategic planning, including a detailed itinerary and travel insurance, ensures a smoother journey. Ultimately, the memories and insights acquired through travel become intangible treasures, shaping one’s worldview.
Discussion Questions:
How has travel influenced your understanding of different cultures, and what lasting impact has it had on you?
Do you think spontaneity adds value to travel experiences, or does meticulous planning offer a more rewarding experience? Why?
How does the choice of accommodation affect not only the comfort of your trip but your overall engagement with the local culture?
What strategies have you employed to cope with travel-related challenges such as jet lag or lost luggage, and how did they affect your trip?
In what ways does tourism shape both the culture and economy of popular destinations, and do you think there are any negative consequences?
*Homework for Week 2:
1.) Watch Video about “How to Structure a Presentation”.
---------------------------------------------------------------------