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【Class Material】 Upper Intermediate : WEEK 2

WEEK 2 : Section1~6         


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1.)   Review Presentation Structure and Criteria from Video

Please make a 5-minute business presentation with a deck.

Here are the necessary slides:

Slide 1- Title Page

Slide 2- Agenda

All other slides depend on your presentation topic.

Let me know if you have any questions.



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2.)   Business Activity: Giving a Presentation FUNCTIONS AND KEY PHRASES


  • Title Slide

Today, I would like to talk about…


  • Agenda Slide

Let’s talk about the agenda. There are (number) topics.

First, I will talk about…

Then, I will talk about…

Finally, I will talk about…


  • Transitioning between Slides

That’s all for (topic.)

Let’s move on to (next topic.)


  • How to Direct the Listeners’ Attention

Please look at (visual) on the left/right.

On the left/right, there is (visual).

At the top/bottom of the slide, there is (visual).

In the middle of the slide, there is (visual).

In the lower left corner, there is…

In the upper right corner, there is…


  • How to End Your Presentation

That’s my presentation. Thank you very much. Do you have any questions?


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3.) Schedule Presentations for all six participants starting from around Week 6 (Dec 2.)


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4.) Meeting Roleplay 2:


Controlling the Discussion in Meetings + Expressing Opinions Enhancing Customer Engagement in a Cosmetics Company (Student 1 Leading)


You work for a leading cosmetics company that aims to enhance customer engagement and satisfaction. Have a meeting with your team to discuss the items on the agenda and share your opinions. You can choose more than one proposal or suggest other ideas.


AGENDA

  1. Customer Feedback Initiatives

    • Proposal 1: Implement a customer loyalty program that rewards customers for repeat purchases.

    • Proposal 2: Design an online survey to collect feedback on our products and services.

    • Proposal 3: Organize focus groups to discuss new product ideas and gather insights.

    • Proposal 4: Offer discounts or free samples to customers who provide feedback.

  2. Engagement Strategies

    • Create engaging content for social media, such as polls and quizzes about beauty trends.

    • Host live Q&A sessions on social media with beauty experts.

    • Send out a monthly newsletter featuring beauty tips, product highlights, and customer stories.

    • Develop a unique hashtag for customers to share their experiences with our products.




BUSINESS ACTIVITY:

CONTROLLING THE DISCUSSION IN MEETINGS FUNCTIONS AND KEY PHRASES


Introducing the Subject

  • We’re here today to address (topic of the meeting).

  • We need to go over (topic of the meeting).

Keeping to the Right Subject

  • Let’s not drift away from the main topic.

  • Can we revisit that later?

Changing the Subject

  • I believe we’ve thoroughly discussed this point.

  • Shall we move on to the next item?

Concluding and Summarizing

  • I believe that covers everything.

  • I’ll follow up with a summary in an email.

  • Thank you all for attending. Take care.




BUSINESS ACTIVITY:

GIVING OPINIONS FUNCTIONS AND KEY PHRASES


Asking for an Opinion

  • What are your thoughts on this?

  • How do you feel about it?

  • Would you agree that...?

  • What’s your perspective on this?

Giving an Opinion

  • From my perspective...

  • In my view...

  • I tend to believe that...

  • I’m inclined to think that...

  • It seems to me that we should...

  • I don’t believe we should...

Agreeing

  • I completely agree.

  • That’s absolutely true.

  • I couldn’t agree more.

Disagreeing

  • I have to disagree with that.

  • I’m afraid I don’t share the same view.

  • I’m not entirely convinced.

Responding to Opinions

  • Exactly, I totally agree.

  • You’re absolutely right.

  • (Name) has a good point.

  • What (name) says makes a lot of sense.

  • Yes, although... / Yes, however...



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5.) Business Discussion: Products



Vocabulary List:

  1. Prototype – A preliminary version of a product, created to test and refine design and functionality before mass production.

  2. Market Research – The process of gathering data on consumer preferences, industry trends, and potential market demand.

  3. Launch – The act of officially introducing a new product or service to the market.

  4. Feature – A notable characteristic or function of a product that distinguishes it from competitors.

  5. Branding – The creation of a unique identity for a product or company, including design, messaging, and reputation management.

  6. Target Audience – The specific group of consumers a product or service is intended to reach.

  7. Warranty – A written guarantee provided to the purchaser of a product, assuring repair or replacement if necessary within a certain time frame.

  8. Customization – Tailoring a product to meet the specific needs or preferences of individual customers.

  9. Innovation – The process of introducing new ideas, technologies, or methods that significantly enhance products or services.

  10. Sustainability – Designing and manufacturing products in ways that minimize environmental impact and conserve natural resources.



Products Article: 

Launching a successful product involves a combination of careful planning, market research, and innovation. Companies develop prototypes to test key features before the product reaches the market. Identifying the right target audience and employing effective branding strategies are crucial to capturing consumer attention. Customization options and offering warranties further enhance customer satisfaction. Nowadays, sustainability is also a key factor, as eco-conscious consumers prioritize products that have minimal environmental impact. A successful product launch can solidify a company’s position in the market and build long-term brand loyalty.


Discussion Questions:

  1. Can you think of a product you use regularly that could be improved? What would you change?

  2. How does effective branding influence your purchasing decisions?

  3. How important is innovation in maintaining a competitive edge in the market today?

  4. What role do you think sustainability plays in modern consumer choices, and how do companies address this?

  5. In your opinion, what are the key factors that contribute to a successful product launch?



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6.) Casual Discussion: Food and Drink


Vocabulary List:

  1. Cuisine – A particular style of cooking, often associated with a specific country or region.

  2. Ingredients – The individual components used to prepare a dish.

  3. Flavor – The distinctive taste of food or drink, created by a combination of ingredients and preparation methods.

  4. Recipe – A set of instructions for preparing a particular dish, including a list of ingredients and steps.

  5. Spicy – Food with a strong, hot flavor, often due to the use of chili peppers or other spices.

  6. Dessert – A sweet course served at the end of a meal, such as cake, ice cream, or fruit.

  7. Appetizer – A small dish served before the main meal to stimulate the appetite.

  8. Organic – Food produced without the use of synthetic chemicals, such as pesticides or artificial fertilizers.

  9. Fusion Cuisine – A culinary style that combines ingredients and techniques from different cultures or traditions.

  10. Comfort Food – Food that provides a sense of well-being, often linked to nostalgic or familiar experiences.


Food and Drink Article: 

Food plays a central role in human culture, with each region of the world offering unique flavors and culinary traditions. As globalization continues, fusion cuisine has gained popularity, blending diverse elements from various culinary traditions. People increasingly focus on organic and health-conscious ingredients, while still indulging in comfort food on occasion. Whether you're dining out or cooking at home, food is not just sustenance—it’s also an experience that brings people together, sparks conversation, and creates lasting memories.


Discussion Questions:

  1. What is your favorite type of cuisine, and what do you think makes it unique?

  2. How do you feel about the growing trend of organic and health-focused food options? Do you think it’s worth the higher price?

  3. Have you ever tried preparing a fusion dish? What were the results, and how did you come up with the idea?

  4. Do you prefer cooking at home or dining out? What influences your decision?

  5. What foods do you consider "comfort food," and why do they evoke those feelings for you?


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